About us

When a child is born, so is a parent

Every child is unique, and every family has its own story. Nous, parents is here to help you live yours more fully.

  • WHAT DRIVES US

    Being a parent is an adventure filled with magical moments and stimulating challenges! Every day brings its share of joys, both big and small, that we should strive to appreciate. But let’s be honest, parenting can also be demanding: managing pressure, racing against time, juggling countless responsibilities, keeping track of screens, handling discipline… Parenting is a whirlwind of emotions, and that’s completely normal!

    Becoming a parent doesn’t come with a manual outlining how to navigate our fast-paced world. We learn as we go, we make mistakes, and we celebrate our accomplishments. That’s the reality of parenting! What truly matters is committing to and supporting our children to encourage their development and well-being (without forgetting about ourselves in the process!). And to achieve this, we need to choose a parenting style adapted to our reality while trusting ourselves in the process.

    As parents, we’re all on a learning journey! That’s why it’s so important to surround ourselves with the right people, support each other with kindness, and use available resources—without aiming for perfection. And let’s remember that it’s all a question of balance. By meeting our children’s needs while also taking care of ourselves, we have a better chance of creating a rewarding family life for everyone!

  • HOW ARE QUEBEC PARENTS DOING? HERE ARE SOME STATISTICS1

    On one hand, nearly all parents report, for example, being satisfied as parents (95%), feeling happy in their parenting role (98%), and feeling close to their children (97%).

    On the other hand, parents also experience stress related to their role:

    • 61% of parents say that caring for their children sometimes requires more time and energy than they have to give.
    • 62% of parents sometimes wonder if they are doing enough for their children.

    Key challenges faced by parents include:

    • Managing their children’s screen time, which is a difficulty for nearly half of parents (48%).
    • Discipline and setting boundaries, along with monitoring learning and schoolwork, which are difficult to manage for about one in five parents.

    Nearly 80% of parents tend to put pressure on themselves regarding how they care for their children, and half of parents report feeling pressured by family members.

    Quebec parents therefore feel both a great deal of satisfaction and a great deal of pressure in their role, which can lead to self-doubt.

    1 Source: LAVOIE, Amélie, and Alexis AUGER (2023). Être parent au Québec en 2022. Un portrait à partir de l’Enquête québécoise sur la parentalité 2022 [Online], Quebec, Institut de la statistique du Québec, 336 p. [statistique.quebec.ca/fr/fichier/etre-parent-quebec-2022.pdf].

  • THE “FOR RESOURCEFUL PARENTS” TAGLINE

    Nous, parents’ tagline—“For resourceful parents”—is intended to highlight to Quebec parents the wealth of free tools and resources available to them. These resources are often little-known or little-used, partly because they might be perceived as being aimed at families with major problems. In reality, seeking information and support is both normal and beneficial, whatever our situation as parents might be. Of course, this should be done without creating additional pressure for ourselves!

    Discover available resources

    “For resourceful parents” also aims to remind parents that they often have many inner strengths and resources of their own. Recognizing these and trusting oneself more is essential to a fulfilling parenting journey.

  • WHO IS BEHIND NOUS, PARENTS?

    Nous, parents is an initiative led by the Ministère de la Santé et des Services sociaux du Québec. This initiative is part of a broader government effort to develop a support program for parental practices, ranging from public awareness and prevention to individual intervention for those requiring more specialized support.

    More specifically, Nous, parents aims to support all Quebec parents so they feel more understood, confident, and valued in their role, while acknowledging the challenges they face. The initiative also shines a light on parenting practices and attitudes that contribute to children’s development and well-being, as well as existing resources.

    Nous, parents is particularly concerned with parental well-being—a sometimes overlooked but critical element of a fulfilling and satisfying parenting experience and a key to children’s development.

    Nous, parents was launched in 2025 with an initial communications campaign and the launch of the nousparents.ca website.